AgCareers.com March 25, 2015
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Career Fitness: Nano-Networking Is Notworking
By Peter Weddle, Weddles.com

They say that the best things come in small packages. That's probably true when you're talking about personal relationships as an entire industry devoted to tiny, colored boxes will attest. For business relationships, however, small isn't the best; in fact, it can actually be injurious to your job search.

If you've been in the world of work for more than fifteen minutes, you will have heard someone opine about the importance of networking. Having a robust circle of business contacts, preferably on a social media site like LinkedIn, is now considered de rigueur among those looking for a new or better job.

But here's the problem with that advice: what's done on social media sites today isn't networking, it's nano-networking. It's the smallest (and easiest) part of networking - making contact. Nano-networking involves building up the widest possible circle of friends, followers and connections and leaves out the hardest (and most productive) part - forging meaningful relationships with the people behind those electronic touch points.

Why go to all that trouble? Because you'd like to draw on that network for assistance with your job search, right? Well then, ask yourself this: do you really think that someone you've never met, never communicated with since your initial contact and know only as a profile on some social media site is really going to risk their reputation and maybe even their own employment situation by recommending you to their employer or even referring you to some other contact they may have? It's not likely.


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Featured Employers

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