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ATTENDING YOUR CAMPUS

career

fair can be key to securing your first

career or internship. Unfortunately,

many students skip this critical

opportunity, or those that

do

attend are

unprepared.

GETTING PREPARED

A prepared student has dressed for

success in professional and well-fitted

clothing. Even if not wearing a full suit,

their attire doesn’t look like they picked

it up off of their floor. Since they know

they’ll be on their feet, their shoes are

professional yet comfortable.

They also have copies of their

generic resume as well as customized

resumes for specific employers. Be sure

to keep these organized so not to give a

resume with a competitors’ name or job

title referenced in the objective. They

may also have a handful of personal yet

professional business cards.

An unprepared student walks up

to the booth and asks, “What does

your company do?” “What kind of jobs

do you have?” You should know these

answers before the career fair, but sadly,

most students use these as their intro

questions. Every career fair publishes a

list of companies in attendance. Many of

those lists include company information,

their website, and often titles for the

roles they are recruiting for.

A prepared student takes initiative

and does a little homework before the

career fair. Beyond the basics, research

the company’s mission, competitors

and clients, and if they have been in the

news lately (and for what)—from

positive, reputable media. Take notes

about the companies that you hope to

visit and leave space to quickly jot notes

following each interaction.

ASKING THE QUESTIONS

Having thoughts and questions to

review before approaching a booth will

give you a conversation starter so you

don’t have to rely on off-the-wall jokes

to “break the ice!” Also, this preparation

will help the conversation flow and

allow for more meaningful discussion.

Start with a firm handshake, eye

contact, and a professional greeting.

Have an elevator pitch prepared

including your name, major, graduation

date, and career objective. Practice this

a lot—basic information about yourself

can just disappear when you’re nervous.

Then reference the open roles you’ve

found they are recruiting for, the

specific requirements and skills you’d

bring to the role, and how the position

fits your passion. Follow that with

questions you have about the

organization based on your research.

For example, ask about the future of

the company or the company culture.

You might also ask about recognition

or awards the company has received.

Remember to be conscientious of your

time and the representative’s.

BEFORE YOU LEAVE

Before leaving, ask about next steps. If

your conversation has gone well and

you think you’d like to further explore

employment, this is a critical step.

Offer a copy of your resume but

understand if the representative directs

you to their website instead. This is

where those business cards come in

handy. This also gives you a chance to

ask for their card, which will be helpful

when following up. They may also be

staying to conduct interviews on-

campus and you could sign up for a spot.

Now is the time to accept any

material or swag item (notice item is

singular!) that the company is handing

out. Don’t forget to find an area where

you can jot down notes and review your

notes for the next booth.

The simple act of attending and

visiting with a few companies at a

career fair will allow you to make

significant progress in landing the

internship or career you want. Going a

step further by preparing will decrease

your perspiration and increase your

success!

the importance of preparation

BEFORE THE CAREER FAIR

by Ashley Collins,

AgCareers.com

Education & Marketing Manager

Comic by Becca Schwartz

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