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ATTENDING YOUR CAMPUS CAREER

FAIR

is a foundational component of

securing your first career or summer

work experience. Unlike emailing or

submitting your application online, this

is your chance to meet face-to-face

with representatives from a company

and make a great impression.

Unfortunately, many of today’s students

skip this critical opportunity and find

themselves playing catch up, sometimes

well beyond graduation. Those who do

attend are a step ahead of their absent

peers, but if they’ve not adequately

prepared, they’ll find their resumes at

the bottom of the recruiter’s stack at

the end of the day.

DRESSED FOR SUCCESS

A student who has taken the time to

complete a few small tasks to prepare

before hitting the career fair floor can

be spotted quickly. A prepared student

has dressed appropriately for the

occasion. They understand that the way

you’re dressed says so much about you

before you even mutter a word. Their

clothes are professional and well-fitted.

Even if not wearing a full suit, their

attire doesn’t look like they picked it up

off their apartment or dorm floor that

morning. These students have given

thought to the fact that they’ve got a

lot of ground to cover and they’ll be on

their feet for a while, so their shoes are

professional but also comfortable.

A prepared student has made a few

notes (we’ll discuss the how and why of

those notes momentarily), but it adds

one last element to their wardrobe. The

finishing touch is a discrete folder or

padfolio. Inside are a few copies of their

generic resume, along with any

customized resumes for specific

employers — just be sure you keep them

organized into separate groups inside

the folder. A pet peeve of recruiters is

receiving a resume with a competitors’

name or job title referenced in the

objective statement.

Additionally, your padfolio should

include notes about the companies you

hope to meet with plenty of space to

add a few more following each

interaction. Then, if they’ve really gone

the extra mile, a handful of their

personal but professional business cards.

This level of preparation is visible to

employers before you even visit their

booth and will tell the employer that

you mean business when it comes to

securing a job with their company.

NOTEWORTHY NOTES

So how do you prepare your magical

notes locked away inside the padfolio?

An unprepared student is a student who

walks up to the company booth and

asks, “What does your company do?”

“Where are you located?” “What kind of

jobs do you have available?” Those are

questions you should know before the

career fair, but sadly, nine out of ten

students with whom I’ve interacted

with at career fairs use these as their

starting questions. That tells a

representative that you haven’t given

a lot of thought to your future and you

aren’t going to be a self-starter on the

job if you didn’t have enough initiative

to do a little homework before the

career fair. Your knowledge will help the

conversation flow much smoother and

allow time for deeper conversation

regarding specifics of the company

culture and career opportunities.

Every career fair publishes a list of

companies in attendance prior to the

event. Many of those lists also include

company information, a link to their

website, and often titles of the roles

they are recruiting for at the career

fair. Through the registration process,

companies took the time to input this

information so it would demonstrate

resourcefulness on your part to invest

the time to read that information and

dig a little deeper.

Beyond the basics, additional items

to research include the company’s

mission, their major competitors, the

organization’s clients or customers, and

if they have been in the news lately

(and what for). Having your answers,

thoughts and questions based on your

research jotted down to quickly review

before approaching a booth will also

give you an ice breaker to start the

conversation. Then you won’t be asking

6

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the importance of preparation

BEFORE THE CAREER FAIR

by Ashley Collins,

AgCareers.com

Education & Marketing Manager